When you think of the financial market – insurance, banking, stocks, hedge-funds – you’re likely to conjure images of Wall Street, the City, Hong Kong. Men in pin-striped suits with Versace cufflinks striding down sterilized boulevards and chain-smoking Menthol Superkings in pseudo-public parks, all encased in a labyrinth of glass, steel and Starbucks. You think of the monolithic skyscrapers, of the All Bar Ones and the bottles of Moet. A world that wholly exists inside the parameters of a single square mile, or even just one street. And when you talk of the financial market, it is simply impossible to escape our established nautical lexicon: Flows and ripples of capital; investor liquidity and market equilibrium; dark pools, channels and floating assets. The market has frozen, evaporated. The trickle down effect.
The immense scale and complexity of the contemporary web of global financial trade, geopolitics and information-technology networks, reduced to a single image or a single metaphor. During this gross consolidation a vast material reality is concealed. These representations curtail and obfuscate an entire economic and political infrastructure that exists hidden in scattered warehouses across northeast China, on the banksides of the Columbia River and across the vast plains of the Icelandic countryside. Finance as ‘hyperobject’: an entity with both global omnipresence and –potence hiding almost entirely beyond human comprehension.
Working at the intersections of these incommensurable Leviathans, Dutch artist Femke Herregraven has devoted her artistic practice to re-materialising the invisible contours of our contemporary landscapes of financial power. Coming from a background in design, Herregraven has gone on to produce art which stems from an ongoing research project into finding the secret places that capital and data hide – or are hidden. Taking the official form of a printed book in 2011, her still-ongoing project, Geographies of Avoidance, is a quest for the bare realities of tax avoidance through global financial distribution.
After taking up an artist’s residency in Amsterdam’s financial sector, Zuidas, Herregraven became quickly aware of the distinct lack of financial activity that taking place around her. Upon asking her facilitators if there was a list of companies that operated in the building/street, she was met with the reply, ‘No such list exists, and if it did, we wouldn’t give it to you.’ Forced to accumulate the data herself, Herregraven delved into the neighbouring Chamber of Commerce registers and produced a geographical index of the whole of Zuidas.
Each index in Geographies of Avoidance represents a single address in the district. Some addresses, as shown, have one or two operational businesses and companies registered, some have ten or twenty. And some have a few thousand.
Working at the intersections of these incommensurable Leviathans, Dutch artist Femke Herregraven has devoted her artistic practice to re-materialising the invisible contours of our contemporary landscapes of financial power. Coming from a background in design, Herregraven has gone on to produce art which stems from an ongoing research project into finding the secret places that capital and data hide – or are hidden. Taking the official form of a printed book in 2011, her still-ongoing project, Geographies of Avoidance, is a quest for the bare realities of tax avoidance through global financial distribution.
After taking up an artist’s residency in Amsterdam’s financial sector, Zuidas, Herregraven became quickly aware of the distinct lack of financial activity that taking place around her. Upon asking her facilitators if there was a list of companies that operated in the building/street, she was met with the reply, ‘No such list exists, and if it did, we wouldn’t give it to you.’ Forced to accumulate the data herself, Herregraven delved into the neighbouring Chamber of Commerce registers and produced a geographical index of the whole of Zuidas.
Each index in Geographies of Avoidance represents a single address in the district. Some addresses, as shown, have one or two operational businesses and companies registered, some have ten or twenty. And some have a few thousand.
Geographies of Avoidance, 2011
In some cases, however, whoever it is rerouting their capital through the Netherlands via these mailbox companies has lost even the faintest sign of discretion. Company titles flow down the page from Alpha 1, 2, 3, 4, 5, 6. To Bravo, Foxtrot 10, V. O. F and Euro Zinger III. Alongside these facetious scripts of nominally-legitimate companies are info-graphics on tax treaties, ‘geopolitical sandwiches’ and BRIC false investments. All painting a rather deft, abstract and fastidious multitude of surreptitious financial smoke-screening. Stark evidence of the seedy and prosaic reality behind filtering your US corporate-capital through an Amsterdam-based radical vegan egg-painting charity called Alpha Yankee Doodle.
Following up from this project came a wish to cognitively map this process of tax avoidance for the everyday subject. Herregraven’s 2013 work, an online video-game called Taxodus, gave the player a chance to embody their favourite multi-national, using live statistics, tax treaties and national tax policies to circumvent their capital across the globe in a game to save as much profit as possible. This online-game, as well as later projects like Liquid Citizenship (2015) – a similar project where you are given an arbitrary national identity and net-worth, and proceed to – using real time statistics – browse your various options of buying citizenship across the globe, and where not possible, your ulterior, shadier options – are both novel attempts by Herregraven to meet the calls of thinkers such as Nick Srnicek, as he outlines the revolutionary necessity of “a navigational medium for making intelligible the dynamics of global capitalism.”[1]
Taxodus, 2013
Liquid Citizenship, 2015
More recently, however, Herregraven’s work has become more speculative. In both Malleable Regress (2016) and her ongoing project, Sprawling Swamps (2016 -), Herregraven visualises a fictional scenario, where the interstitial cracks of contemporary legislative and financial borders – ice sheets, waves, swamps, shorelines that drift from one place to another – are populated by futuristic, amphibian microplatforms – Test Den, Swamp of Forked Tongues, Bootleg Tribunal for Nonhumans, Empty Cache; Alpha 1, 2, 3, 4. Platforms established strategically in order to wire-up an ‘optimal high-speed planetary-scale trading infrastructure.’
In her work Malleable Regress, Herregraven has crafted a series of 10 polyurethane-rubber tiles from this digital world, each carrying its own microplatform brand indentity. These moulds are taken from the strange appearance of across UK and EU shores over the last few years, of Tjipetir gutta-percha tiles: slabs of tree-gum made on Indonesian plantations in the late 19th century for the production of the worlds first telegraph cables – the same veins of trade and communication that dominate and structure contemporary finance (it is no coincidence that imperial colonies are the major breeding ground for tax havens). This eerie embodiment fills the objects with the ghosts of failed infrastructures and collapsed worlds, pushing our imagination to the next shift-change in speculative finance. A change with which the majority of us aren’t likely to even witness.
http://femkeherregraven.net/
Look here for Herregraven’s TEDxVaduz talk on her project Geographies of Avoidance.
[1] Nick Srnicek, ‘Accelerationism – ‘Epistemic, Economic, Political’ in Speculative Aesthetics, ed. Robin Macaky et al. (Falmouth: Urbanomic, 2014): 53.